Women in Real Estate: we’re here, and we also invest

Women in Real Estate: insights, tips, and experiences from female investors

March is Women’s History Month, and it’s a time to remember and reflect. Inequality is a common denominator among countries, industries, and houses. So it’s critical to use these days to think about women’s reality and empower them in every possible way. At Real Estate IQ, we want to help, to be there for women. That’s why we created an ebook with interviews, insights, tips, and female investors’ experiences. You can download it here for free!

The material contains two interviews with our own Becky Kromminga (head of Customer Service and Director of Growths at Real Estate IQ) and Geovana Prieto-Martinez (chief financial officer and a Real Estate IQ trainer). Also, you’ll find a beginner’s guide with tips to start working in the real estate industry. Plus, insights on the Latin market and advice from investors Candy Durham, Karishma Makhani, and Sonia Medrano.

Women in real estate: status and challenges

Though many statistics talk about the gender gap and unpaid caring work in general, real estate women tend to succeed. According to the National Association of Realtors, 64% of all realtors are female, and their median age is 55 years old. On the surface, it seems that here some of the work is done. However, numbers don’t reflect the prejudice and difficulties they have to face when deciding to begin a career.

For Geovana Prieto-Martinez, education was key to her first steps. “We didn’t succeed right away because we didn’t have the knowledge we needed. So we started to educate ourselves. Then we set up goals, defined our criteria, and chose a certain area to do business,” she explained. And she was not alone: less than one in four women are comfortable with their investing knowledge.

Therefore, one of the main tips to start in the real estate business is to keep learning as much as possible. The industry is very complex, and it changes all the time, so it’s essential to keep up to date and look out for courses that complement an area of expertise. After all, and as Becky Kromminga advised, “the hardest part is in the details and the legal things. Find a good educational program and learn about them.”

The beginner’s guide includes several recommendations to start in this business with the right foot. It was specially designed based on Becky Kromminga and Geovana Prieto-Martinez’s experiences in real estate. They had to overcome difficulties in order to become successful investors, too. Sharing their knowledge is a form to pave the way for new female investors to join the industry with less struggle.

After all, though the pandemic has been challenging for women, it also opened a window of opportunity: it made inequality visible. From now on, we have a chance to set things straight, to push for equality and balance the society. We all desire normal again, but we should move forward to a new definition of normal instead of going back to an old one.

At Real Estate IQ, we want to be the place for women to develop and grow, educate themselves, and access valuable data to build their future. Whether you’re new to this business or you’re an experienced investor, this document is here for you to use. If you’re interested in learning more about women in real estate, download our ebook for free!


Disclaimer: The blog articles are intended for educational and informational purposes only. Nothing in the content is designed to be legal or financial advice.


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