September 25, 2020

Turning Leads into the Best Deals: 3 Lead Generation Secrets for Real Estate Investors

Your business must cope up with the changing society in order to grow and to succeed. The best way to get on top of the competition is to conquer the tides of changes. In  today’s digital era, one of the trends in real estate business is lead generation.

Lead generation is the process of nurturing or cultivating potential customers and helping them find the solution to their problems by using the proper business’ tools or services. Through lead generation, you are aiming to start, find leads, help people, and eventually grow your business with them.

The challenge

Most people believe that real estate investing is a numbers game and starting with a large number of leads is beneficial to the company. However, the challenge with having a huge list of leads is on how you can nurture potential customers and win more deals. Here are some tips that may help you in filtering and querying your leads:

1. Know your goal

Your objectives are one of the prime considerations when you are filtering your leads. Your action plan may vary from the purpose you want to achieve. If you want potential customers to avail your product, you must show them the quality of your brand and give them reasons to trust it. If you want them to avail your services, you may include your business profile and accomplishments to persuade them and repose their confidence in you.

2. Streamline leads based on your preference

After knowing your goal, the next step is to streamline the leads based on your preferences and on the details that you need to achieve your end.

In Real Estate IQ, you may have the most relevant data and know-how to interpret it with a click of a finger. If your marketing strategy involves phone calls, texts, or emails, try also our Premium Deal finding suite and receive top off-market leads done for you.

In using our tools, you may personalize the display of the list of leads based on the details that you need for your real estate business. You can filter the data based on location, property type, place and other search preferences. If you are interested in learning more about our tools, you may request a demo here. 

3. Do a post-assessment analysis

After looking for leads and nurturing them to find deals, you must do a post-assessment plan or strategy. You may consider further actions that you may do to improve your processes.

You may join our community portal and start building a strong relationship with experts in the field! You can always send your concerns anytime in our group and have an interactive communication with your co-investors.

At the end, the common denominator for these 3 secrets is to build a strong relationship with your client. If you will become a problem-solver of your client’s difficulties, you will surely and naturally win their trust.

Joseph Dela Cruz has a background in Mechatronics Engineering and started his career in the high-tech industry in Austin, focusing on computer vision while becoming involved in the growing DIY/ maker and startup culture. His achievement includes bringing innovation in Real Estate IQ by combining technology, big data, and real estate; managing the Data Operations and Engineering team; and REIQ’S Austin & San Antonio Market Leader


The blog articles are intended for educational and informational purposes only. Nothing in the content is intended as legal or financial advice.