“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
– American Marketing Association (AMA)
More than advertising, marketing is the driving force of a business. It is a discipline of creating an impact and value by connecting the objectives of the business and needs of the customers. Consistent with the definition of marketing by the AMA, the end-goal of marketing is to have a contributing influence to the society as a whole. Aside from having a strong recall for your brand identity, the ultimate aim is to have people remember you as their problem-solver.
How to Begin with Marketing
When you are establishing your business, it may be difficult for you to know when and how to begin. You may have developed the products and services that you will offer, but the next question is, how can the people know about your merchandise? Marketing is the link that will connect your brand to the customers in order to generate leads and sales. Here are the marketing campaigns that you can do as startups:
No. 1: Mailers and Postcards
Sending mails and post cards is an old but gold way of executing a marketing campaign. In posting your mails, you must not blast everyone, instead, you need to be specific with your target.
In real estate investing, you need a large number of potential leads and not a mere random list of people. You need to maximize your resources by prioritizing possible clients who may be interested in availing your products or services.
Consistent with this premise, sending mail is an effective way of getting potential clients. Motivated sellers become more comfortable in giving their trust when you successfully establish a communication with them. Aside from sending mail, you can also send Letters, notes, newsletters and postcards.
In Real Estate IQ, we can provide you with 45,000+ leads every month! Feel free to check our Deal Finding Suite where we offer a list of motivated and distressed sellers!
No. 2: Bandit signs
Making use of bandit signs is one of the most effective ways of informing the public about your business. In posting bandit signs, it is advisable to keep your message short and concise but appealing enough to catch public attention. To do this, you need to be straightforward to the details and information that you want to convey. In terms of graphic presentation, it is preferable to use eye-catching colors such as red, white, yellow and blue.
No. 3: Social media marketing and Craigslist
There are a lot of avenues in social media where you can boost your marketing. You can definitely use websites such as Craigslist for your classified advertisements. Also, you can market your business through established social networking sites such as Facebook, Instagram, Twitter and other sites. Finally, it is prudent to create your own website to develop the popularity of your brand.
You may also join us and advertise your services at REIQ Marketplace!
No. 4: Expand your center of influence
As a real estate investor, you need to be actively involved in networking, education, and influencing people. You can develop your business more as you work with all possible industries relevant to your business and expand your community with them. Making your circle of influence bigger is a positive trait, as the people you know now can be your client in the future.
Vance Wampler has 7 years of experience as Broker, investor, and mentor. He completed over 400 transactions including SFH, 1-4 Family, multifamily, self-storage, and RV parks.