Building Your Real Estate Brand Using Social Media Marketing

Social Media

One of the first routines most of us do after waking up is to look for our cellular phones. We check emails and other social media updates using this gadget. Most millennials are even cracking jokes; they cannot live without a smartphone. Undoubtedly, technology and devices are playing a huge role in our day to day lives. 

The availability of cellular phones, laptops, tablets, and other gadgets has diverged entertainment platforms. A study conducted by Harvard College shows that young Americans are shifting from watching television to using social media sites as primary news and entertainment sources. Facebook remains on top of the list, with 83% of respondents having a Facebook profile. With the rising popularity of social media, it is definitely a great avenue to build your business brand using this platform. Here are the reasons why you should develop your real estate brand on social media: 

Social media marketing strengthens your virtual presence.

Social media platforms are a gold mine in the real estate business because many people maintain an account who can be your potential buyer. In an article by Forbes, a study shows that social media marketing is an effective advertising tool. It made more than half of $336 billion of the total advertising expenses in 2020. If you leverage your real estate business in social media, it can strengthen your virtual presence and create a more established brand name. 

Further, maintaining a social media presence makes you promote your brand, even if you are already offline. The promotions you published on social media will remain posted, and the netizens will continue to see your business advertisements. For this reason, interested buyers may quickly contact you by commenting on your post or dialing your contact information on social media. 

It increases your network

Social Media

A network is a significant ingredient of attaining success in real estate investing. When you have a community of professional colleagues, you can collaborate and learn from each other regarding the latest trends and developments in real estate strategies. A network of investors can also recommend your products or services to another, building up your marketing through referrals. 

If you are just getting started in the real estate community, you may join our REIQ Community and learn from our team of experienced investors!

It generates leads 

Real estate lead generation can boost your sales when done correctly. A report released by the National Association of Realtors concluded that social media is the primary source of generating the highest quality leads.  Using social media marketing, you can trigger cyberspace interests and make people know more about your brand and business. Through lead generation, you can develop your sales and have more potential clients. 

Be part of our online events and webinars, where we offer discussions about digital marketing, real estate strategies, and tips on investment automation tools and other business discourse!

Homebuyers and real estate investors are just a click away from connecting due to smartphones and technology availability. Social media marketing helps real estate investors build a more substantial virtual presence, increasing professional networks, and generating leads. When you leverage social media marketing, you can certainly establish your real estate brand.


Disclaimer: The blog articles are intended for educational and informational purposes only. Nothing in the content is intended as legal or financial advice.


Sources:

https://iop.harvard.edu/iop-now/how-millennials-use-social-media
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https://www.forbes.com/sites/forbesrealestatecouncil/2020/03/05/social-media-is-the-biggest-factor-in-the-new-real-estate-market/#217b8bb66f6b
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https://www.nar.realtor/sites/default/files/documents/2018-real-estate-in-a-digital-world-12-12-2018.pdf

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